The knowledge attitude

Meet the Knowledge persona

People who are fans of KnowledgeCotton Apparel are a part of a fairly mixed crowd. However, we often find our consumers among urban, conscious groups of people. People that are committed to a healthy, active lifestyle and a more sustainable way of living – by consuming responsibly, eating responsibly, traveling responsibly, and caring about human and animal rights. We find that the brand has a strong position among environmentalists, nature lovers and outdoor adventurers.

People who represent this attitude, we call tribe leaders. These are the people that help us make way for our brand and our vision, and therefore the ones we like to address in our content marketing efforts.

Sharing a common cause, we want to express our gratitude to all our friends, creators and inspirers out there. They make incredibly important contributions to environmental awareness and to the promotion of a lifestyle in harmony with nature. You are all our heroes.

Mindset

Aware, Active, Devoted

Approach

Individual, Authentic, Casual, Down to earth

Output

Contrast, Inspiration, Change

| French Polynesia |
The Green Wave. The surfer family of Knowledge brand ambassadors Carine Camboulives and Emmanuel Bouvet and their daughters Lou and Shadé explore the tropical waters of French Polynesia. Their Green Wave adventures are captured by photographers Ben Thouard and Pierre Bouras.

MINDSET

aware
active
devoted

APPROACH

individual
authentic
casual
down to earth

OUTPUT

contrast
inspiration
change

| French Polynesia |
Knowledge brand ambassador ‘Manu’.