It is our strategy to involve and engage our friends and fans in our Knowledge cause. We believe it is good for our brand and our business. But above all, we believe it is vital for our planet. We do not need to take political positions, our driving force is greater than that. Our motivation as a brand extends across all social and cultural boundaries and political divisions. We are a part of the global environmental movement.
The way we communicate as a brand is basically devided into three story layers.
The power of Knowledge:
To search for knowledge
This communication layer springs from our core story – sustainability. It tells about our constant search for knowledge and how it drives sustainable innovation at our company.
Motto: Gain Knowledge
Friends of Knowledge:
To make a difference
Here we highlight people, friends and partners who share our vision and live in accordance with the values we believe in. Authentic people around the world who do the things they believe in to make a difference – to make the world a better place.
Motto: Live Knowledge
The style of Knowledge:
To take action
This is where we highlight our products, our sustainable clothing, to inspire people to make the sustainable choice. As a modern, conscious person you can take action and show the world what you stand for by your choice of clothing.
Motto: Express Knowledge
| the tone of voice |
The way we express ourselves as a brand is relaxed. This is not a big brand communicating, it is one down to earth person talking to another person. Confident but with great respect.
In our communication we strive to highlight themes from our common world of reference, but to present it with a twist that creates reflection. We are open hearted, dedicated, transparent and clear about that we want to bring about change. The key word is ‘together’. We are all part of the global movement. Together we can take action and make a difference, with respect for people and the environment