The ‘think different’ mentality

We are small enough
to think big

As a clothing company we’re not really among the big guys, meaning we’re small enough to do things differently. This makes us flexible and innovative. It enables us to produce specific product lines, choosing new sustainable materials and technologies. And to partner with genuine suppliers and innovative entrepreneurs.

In fact, our way of working is rather unique in this business, since it is quite the challenge commercially. However, since our mission is to put responsibility in the front seat, there really isn’t anything that prevents us from doing the things we believe in.

We see ourselves as first movers, and we intend to go the distance and do the things we want to share with our conscious consumers. Or as we like to put it: we’re small enough to think big.

| Lofoten |
Surfing north of the Arctic Circle. Photographer, adventurer and Knowledge brand ambassador Anotonin Charbouillot surfs the waters of dramatic Lofoten in Northern Norway, together with his friend Julian Lazard.

“Our way of working is rather unique in this business, since it is quite the challenge commercially.”

| the ‘think different’ mentality |